Video metadata refers to the data that describes and contextualizes a video file. This can include information such as the title, description, keywords, and tags associated with the video, as well as technical details like the video's resolution, bitrate, and codec.

Metadata is important because it helps search engines and other platforms understand the content and context of a video, which can impact how it is discovered and shared. It can also be used to help categorize and organize videos, making it easier for users to find what they're looking for.

In addition to helping with search and organization, video metadata can also be used to track and analyze the performance of a video. This can include information like the number of views, likes, comments, and shares the video receives, as well as data on who is watching the video and how they are interacting with it.

Overall, video metadata is a critical component of the online video ecosystem, helping to make it easier for people to find and share videos, and for creators to understand and analyze the performance of their content.